1. Create a unique brand theme and personality
When people visit your page, they should understand what your business stands for as an organization.
2. Use hashtags effectively
Using the right hashtags can attract the attention of people who aren't even following you yet.
3. Post consistently
Your audience doesn't want to miss out on something they like, so they need to know when and where they can find it.
4. Take advantage of Instagram Stories
You can use Instagram Stories to promote products and services, but they're also a great place to use polls or quizzes.
5. Use suitable filters for your photos and videos
Determine which filters are best for your content and use them wisely.
6. Partner with influencers
Find influencers in your niche that have a similar audience to you.
7. Use Instagram ads strategically
Sponsored posts are a form of paid advertising where you pay Instagram to promote your post to a larger audience.
8. Be responsive
Respond to comments on your posts as soon as possible so that customers feel valued by you (not just by the brand).
9. Do proper keyword research
You can use Keyword Tools such as Google Keyword Planner to find popular search terms.
10. Create a catchy bio
Your bio is where people go to see who you are and what you're about—so make sure it's fascinating!
11. Create a social media strategy
A strategy gives you a road map on the type of content to post or how often you should be posting.
12. Post at the right time
You can use Instagram Insights to help you determine when your followers are the most active.
13. Collaborate with relevant brands
You can use the Instagram search icon to find brands relevant to your niche or industry.
14. Leverage on contests and giveaways
Contests and giveaways are excellent because you get something in exchange for the new followers (e.g. your product).
15. Create engaging content
Create content that engages your followers. For example, ask questions in your captions and consider adding a call-to-action (CTA) to encourage engagement.
16. Share your Instagram account on other social channels
If you have an established presence on other social media sites, take advantage of it.
17. Schedule posts in advance
The final big takeaway is? It takes time to build an audience on any social network—especially Instagram. Set your account up correctly, post interesting content, and engage with your followers. Repeat. Over time, your follower count will grow if you stick at it. Contact us today for some help.