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How to Get More Followers on Instagram: 17 Tips for 2022

1. Create a unique brand theme and personality

When people visit your page, they should understand what your business stands for as an organization.

2. Use hashtags effectively

Using the right hashtags can attract the attention of people who aren't even following you yet.

3. Post consistently

Your audience doesn't want to miss out on something they like, so they need to know when and where they can find it.

4. Take advantage of Instagram Stories

You can use Instagram Stories to promote products and services, but they're also a great place to use polls or quizzes.

5. Use suitable filters for your photos and videos

Determine which filters are best for your content and use them wisely.

6. Partner with influencers

Find influencers in your niche that have a similar audience to you.

7. Use Instagram ads strategically

Sponsored posts are a form of paid advertising where you pay Instagram to promote your post to a larger audience.

8. Be responsive

Respond to comments on your posts as soon as possible so that customers feel valued by you (not just by the brand).

9. Do proper keyword research

You can use Keyword Tools such as Google Keyword Planner to find popular search terms.

10. Create a catchy bio

Your bio is where people go to see who you are and what you're about—so make sure it's fascinating!

11. Create a social media strategy

A strategy gives you a road map on the type of content to post or how often you should be posting.

12. Post at the right time

You can use Instagram Insights to help you determine when your followers are the most active.

13. Collaborate with relevant brands

You can use the Instagram search icon to find brands relevant to your niche or industry.

14. Leverage on contests and giveaways

Contests and giveaways are excellent because you get something in exchange for the new followers (e.g. your product).

15. Create engaging content

Create content that engages your followers. For example, ask questions in your captions and consider adding a call-to-action (CTA) to encourage engagement.

16. Share your Instagram account on other social channels

If you have an established presence on other social media sites, take advantage of it.

17. Schedule posts in advance

You can schedule your posts to go live later using a social media scheduler like Later or meta business suite.

The final big takeaway is? It takes time to build an audience on any social network—especially Instagram. Set your account up correctly, post interesting content, and engage with your followers. Repeat. Over time, your follower count will grow if you stick at it. Contact us today for some help.


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