• Taylor Keen

Growing Your Brand with Meta / Facebook March 2022 Updates



March 2020 brings a lot of substantial updates to Facebook and Instagram despite the beginning of the year being relatively slow in offering new features. Some noticeable updates include Instagram's new chronological feed and the Meta Advantage Suite. Social Boomin found the following important March 2022 Facebook updates that you must know.


The New Ad Meta Advantage Suite

The Meta Advantage Suite is a platform that consolidates all automated Ad products from Meta. It includes the "Advantage+" and "Advantage "products. "Advantage" is a tool that allows you to automate your previous manual campaigns. "Advantage+" is a tool that fully automates the entire setup process of your campaign. Both devices aim to help market researchers unlock new optimization, efficiency and personalization levels when advertising their brands to their audiences.


Updates on Brand Safety

The new brand safety feature allows third-party brands to verify ads on the feed. Zefr is Facebook's new partner who will measure, verify and report the context of ad appearance on Facebook's feed. Controlling the content-based spread helps advertisers align their business with content that suits their brand's core values.


New Tools for Facebook Group Admins

The past few years have seen Meta shift its focus to Facebook Groups. The new Group admin tools can help the administrator do the following; • Automatically decline false information on incoming posts that third-party checkers check. • Suspend and mute group members in the group chat. • Automatically approve or decline member requests • Updating the Groups' dashboard information • Send Group invites via email


The Creator Lab for Content Writers

There is a new release of the Creator Lab. The new resource center will help content creators with their journey. It has 18-five-minute-long videos which offer tips to new content creators on how they can get started.


WE'RE HERE TO HELP

When using Facebook, you need someone who can creatively cover its algorithm to help you run your ads. At Social Boomin, we can help deliver your ad results through our Facebook Advertising services while complying with the new Facebook updated guidelines. Our experts remain updated on all information regarding Facebook. If you need help generating leads through ads, you can contact us to get help from our professional team.





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