top of page

The Best Website Builders of 2023: Why Wix Stands Out

Wix Website landing page on a laptop screen

In the ever-evolving digital landscape of 2023, the choice of a website builder can make or break your online presence. With an abundance of options available, selecting the right platform is crucial. In this article, we'll explore the top website builders of 2023, compare Wix to competitors like WordPress and Squarespace, discuss essential factors for making the best choice, and evaluate pricing structures.

Why Wix is the Best Website Builder in 2023

Wix consistently ranks among the best website builders for several compelling reasons:

  1. User-Friendly Interface: Wix's drag-and-drop editor makes website creation a breeze, catering to users of all technical levels. The intuitive interface empowers beginners to build professional-looking sites.

  2. Versatile Templates: Wix offers an extensive library of stunning templates for various industries, ensuring your website's visual appeal matches your brand's personality.

  3. Powerful Features: In 2023, Wix has rolled out numerous enhancements, including AI-driven design assistance, advanced SEO tools, and e-commerce capabilities. These features empower businesses to thrive online.

  4. Mobile Responsiveness: Wix's templates are designed to be mobile-responsive, ensuring your site looks fantastic on any device.

  5. App Market: The Wix App Market provides access to a wide range of apps and integrations, allowing you to add functionality as your website grows.

Wix Studio advertisement on mobile

Comparing Wix to WordPress and Squarespace

  • WordPress: While WordPress remains a popular choice, it leans toward users with some technical expertise. It's highly customizable but often requires third-party plugins for advanced features. In contrast, Wix offers a more user-friendly experience and doesn't necessitate extensive technical knowledge.

  • Squarespace: Squarespace boasts elegant templates and is known for its design-oriented approach. However, it can be less flexible than Wix and lacks some advanced features. Wix offers greater versatility and functionality.

Choosing the Best Website Builder in 2023:

Key Considerations

  1. Ease of Use: Assess how user-friendly the platform is, especially if you're a beginner.

  2. Design Options: Examine the range and quality of templates available, ensuring they align with your brand.

  3. Features: Consider the tools and features that are vital for your website's success. Wix excels in offering a diverse feature set.

  4. Mobile Optimization: Ensure the builder provides mobile-responsive designs, as mobile traffic continues to surge.

  5. Scalability: Think long-term. Choose a builder that can grow with your site's needs. Wix's app market and extensive feature set make it scalable.

  6. Pricing: Compare pricing plans and choose one that fits your budget. Remember to consider not only the initial cost but also ongoing expenses like hosting and domain registration.

Pros and Cons of Top Website Builders in 2023


  • Pros: User-friendly, versatile templates, powerful features, mobile-responsive, robust app market.

  • Cons: Limited scalability on the free plan, e-commerce transaction fees.


  • Pros: Highly customizable, vast plugin ecosystem, excellent for blogging.

  • Cons: Steeper learning curve, potential security issues, ongoing maintenance.


  • Pros: Elegant templates, design-focused, great for artists and photographers.

  • Cons: Limited customization, less flexibility, higher pricing for e-commerce.

Pricing Comparison

  • Wix: Offers a free plan with Wix-branded domain, and premium plans starting at $14 per month (billed annually). E-commerce plans start at $23 per month.

  • WordPress: The software itself is free, but you'll need to pay for hosting, domain registration, and potentially premium themes and plugins. Costs vary widely.

  • Squarespace: Pricing starts at $12 per month for a personal website and $18 per month for business websites. E-commerce plans start at $26 per month.

In conclusion, the best website builder of 2023 ultimately depends on your specific needs and preferences. However, Wix stands out as a user-friendly, versatile, and feature-rich option that caters to a wide range of users, making it a top choice for those seeking a hassle-free yet powerful website-building experience.


bottom of page